Google Analytics
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If you want to track your website analytics using Google Analytics, continue reading.
Get your Google Analytics Id by following the steps here at https://analyticshelp.io/blog/google-analytics-property-tracking-id/
Go to the Google sheet connected to your website
Go to 'Other Settings' sheet and give your Google Analytics Id in Column B against 'Google Analytics Id' row.
Make sure you use the 'live test' link to pull the latest changes.
Alternative way to use Google Analytics
If you have the javascript code to add Google Analytics to your pages, just copy the code.
Go to the Google sheet connected to your website
Go to 'Advanced Settings' sheet and add your copied Google Analytics script in Column B (make sure you don't remove the <script> tags). In Column A, you can give any text and in Column C, select "Before Header Closed".
Make sure you use the 'live test' link to pull the latest changes.